Auntie Anne’s pretzel-scented fragrance resells for 4x the price on eBay

Auntie Anne’s customers liked their new Knead fragrance so much that bottles are now being sold on eBay for four times the original price.

On August 14, pretzel shop Auntie Anne’s released a unique pretzel-scented fragrance. The unisex ‘Knead’ perfume is described as having “buttery notes and a hint of sweetness.”

While it sold for $25 per 1 oz. bottle on the brand’s website, the fragrance ended up selling out fairly quickly and plenty of re-sellers online are embracing the opportunity to cash in on a product with limited availability.

When customers couldn’t get their hands on the Knead perfume, some began reselling the product on eBay for four times the price at around $100 per bottle.

A 1 oz. bottle and Auntie Anne’s tote bag was even resold for $175 on August 21, and that doesn’t include the shipping price.

Though the fragrances on eBay are going fast to customers who think the higher price is worth it, Auntie Anne’s announced on August 21 that customers could preorder the Eau de Pretzel perfume while supplies last, as the brand only has a limited amount left after selling out from its initial drop.

After hearing that Auntie Anne’s would be allowing customers to preorder after selling out, many took to the pretzel brand’s Instagram page to share their excitement, despite the estimated shipping time exceeding their desires.

“Tis’ the greatest day of my life,” commented one.

“Just got one! Thank you for doing the preorder,” said another.

However, resellers on eBay are still actively trying to sell what they have, and after the popular Stanley beverage tumblers successfully resold online for $300, it wouldn’t be a surprise to see Knead’s price skyrocket on second-hand websites.

Following their exclusive drop this August, the plastic McDonald’s collector cups were also seen online, where they resold for hundreds of dollars as well.